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The so-called breakfast chain store franchise is that the enterprise organization authorizes the service seal to the franchisee, so that the franchisee can use the image, brand and reputation of the franchise headquarters to attract consumers to consume in the commercial consumer market.

而且加盟主在创业之前，加盟总部也会先将本身的经验，教授给加盟主并且协助创业与经营，双方都必须签订加盟合约，以达到事业之获利为共同的合作目标；而加盟总部则可因不同的加盟性质而向加盟主收取加盟金、保证金以及权利金等。

Moreover, before starting a business, the franchise headquarters will first teach their own experience to the franchise owners and assist in Entrepreneurship and operation. Both parties must sign a franchise contract to achieve the common cooperation goal of making profits; The franchise headquarters can collect franchise fees, deposits and royalties from franchisees due to different franchise properties.

加盟店指那些专门经营销售特定商品的商店，这些商品具有极强的关联度，或者是同一个商品，或者是一个系列专门的商品，加盟店一般非常讲究店面装饰，给人以精品的、统一形象的感觉。例如，出售具有传统特色的商品，店堂布置突出古典美；出售流行、新潮品，店堂装饰突出现代感。同时，加盟店提供比其他商店更多的服务，诸如消费咨询和建议等。

Franchise stores refer to those stores that specialize in selling specific goods. These goods have a strong degree of correlation, or goods of the same brand, or a series of special goods. Franchise stores generally pay great attention to store decoration, giving people a sense of high-quality and unified image. For example, sell goods with traditional characteristics, and highlight the classical beauty in the layout of the store; Sell popular and trendy products, and highlight the sense of modernity in the decoration of the store. At the same time, franchise stores provide more services than other stores, such as consumer consultation and advice.