Since the reform and opening up, in the process of modernization of China's retail industry, franchise stores are breaking through the scope of industry type stores belonging to a certain industry and developing into format stores, showing the following diversion characteristics:
One is to divert development to supermarkets and convenience stores. For example, vegetable markets, grain stores, grocery stores and coal stores are classified as supermarkets or convenience stores respectively. This development has changed the nature of these professional stores and made them part of comprehensive stores focusing on food.
Second, develop to large-scale stores. Through reconstruction, expansion and reconstruction, these franchise stores have become commercial buildings matching with department stores. In addition to maintaining certain professional characteristics, the business content also has the characteristics of department stores. For example, many professional stores on Nanjing Road in Shanghai, Xidan and Wangfujing in Beijing have been transformed into such commercial buildings.
Third, by upgrading a class or a kind of goods, by excavating, carrying forward and innovating the traditional business characteristics and service characteristics, improve the proprietary degree of goods suitable for the specific needs of consumers, introduce the chain operation mechanism, open franchise stores widely, and form the trend of large-scale operation of franchise stores and franchise stores. It can be said that the third development model represents the basic direction of the development of franchise stores in China and has great development potential.