The sultry weather and physical discomfort have reduced the desire to eat. According to statistics, the turnover of general breakfast franchise stores will be reduced by 30%. So how can the breakfast franchise store continue to attract people to eat in summer?
1. How to improve the environment? Of course, install air conditioning in the breakfast shop. You can hang a "air conditioning and WiFi" sign outside the store, which not only has the function of publicity, but also can attract customers and increase repeat customers. After the weather turns cool, you will continue to patronize your breakfast restaurant. Remember, most of the profits of the breakfast restaurant are supported by repeat customers.
2. Change the temperature of food. If your breakfast chain stores sell steamed buns, snacks, etc., you can lower the temperature of hot products and wait until the appropriate temperature is taken out for sale. Customers will feel more comfortable eating. If a person is sweating all over with food, who has the mind to consume again?
3. Increase product categories to make products more reasonable. Drink a plate of appetizer porridge, eat dry hand cakes with a cup of frozen stone ground soybean milk, eat fried dough sticks with milkshakes and Milu, and sell ice cream, fresh fruit popsicles, fruit tea, etc. in breakfast specialty stores In summer, cold drinks will never go out of style!
How to make the breakfast shop better? Like the franchise stores where girls love each other, breakfast stores can be seen everywhere in this area, and the business is quite hot. The main business of the breakfast shop is good taste and reasonable price. The breakfast is mainly light and not too greasy. For example, for those with health preserving porridge, the breakfast mode is mainly healthy and nutritious, and can be loved by consumers only when it is convenient to carry.
In addition to this type of breakfast product, the customer source of the breakfast shop is also an important factor. When it comes to the customer source, we should start with the changes of the surrounding communities, the total population of the community and the crowd. The surrounding area is undoubtedly a big source of breakfast customers, so the number of fixed population, population flow and potential customers in the surrounding area are all within the scope of the survey.
To understand the composition of the population, whether the majority of the elderly population or the youth population in the community, whether the majority of ordinary workers or white-collar workers, can determine the tendency of opening stores.
Understand the gender structure of the population. Then, combined with the topographic characteristics of the street, analyze the passenger flow scale of the surrounding streets. Because different streets have different characteristics, even if it is the same street, the passenger source on both sides of the road is different, and your store around the road will also affect the prosperity of your store. Only by making a full investigation on the source of customers around the breakfast franchise stores before opening, this key factor can make the stores more and more prosperous.
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