1缺乏企业文化
1 lack of corporate culture
大部分创业者在创立餐饮企业的时候，常常缺乏考虑自己的餐饮企业文化。
Most entrepreneurs often lack consideration of their own catering enterprise culture when they establish catering enterprises.
一个没有企业文化的企业，很难让员工产生归属感和使命感。因此，这些餐饮企业员工的流动率非常高，也造成企业在员工培训这一块投入升高。
An enterprise without corporate culture is difficult for employees to have a sense of belonging and mission. Therefore, the turnover rate of employees in these catering enterprises is very high, which also increases the investment of enterprises in employee training.
在此建议广大创业者：餐饮创业的路途是很艰辛的，没有一个足够强大的企业文化作为支撑，企业终究走不远。
It is suggested that the majority of Entrepreneurs: the road of catering entrepreneurship is very difficult. Without a strong enough corporate culture as support, the enterprise will not go far after all.
2缺乏流程
2 lack of efficient process
在创业期间，对于成本的控制是每个创业者都想做好的。
During entrepreneurship, cost control is what every entrepreneur wants to do well.
但是，大部分人都只是在努力控制人工成本以及进购原材料的成本。
However, most people are only trying to control labor costs and the cost of purchasing raw materials.
对于企业的餐饮流程，并没有一个的方法去进行控制，更多的还是采用以前传统的餐饮管理模式。
For the catering process of enterprises, there is no efficient method to control, and more traditional catering management mode is adopted.
传统型流程管理模式，早已无法适应现在餐饮行业的发展了，国内不少餐饮企业不进行改变，因为流程低效而被市场淘汰。
The traditional process management mode has long been unable to adapt to the development of the catering industry. Many domestic time-honored catering enterprises do not change, but are eliminated by the market because of the low efficiency of the process.
建议广大创业者，在创业的时候，不仅要做好成本的控制，更应该优化好流程，提率。
It is suggested that entrepreneurs should not only control the cost, but also optimize the process and improve efficiency.
在这里各位创业者可以尝试一下，通过利用一些餐饮管理系统，对企业内部的流程进行一个管理。
It is recommended here that entrepreneurs can try to manage the internal processes of the enterprise by using some catering management systems.
3缺乏有效的营销
3 lack of effective marketing
开业玩打折，过节搞促销，这是大部分餐饮企业的常规套路。但是，这样的营销方式真的会带来有效的客源吗？
Opening, discount and promotion during the holidays are the routine of most catering enterprises. However, will this marketing method really bring effective customers?
答案是并不会。这些常规套路，或许能引来一些贪小便宜的消费者，但是无法培养他们对企业的忠诚度。
The answer is No. These conventional routines may attract some greedy consumers, but they can't cultivate their loyalty to the enterprise.
因此，餐饮企业在做营销的时候，应该做好对目标消费者的分析，了解他们的习惯，找到他们的痛点。
Therefore, when doing marketing, catering enterprises should analyze the target consumers, understand their habits and find their pain points.
然后，做出一个可以打动他们的营销活动，这样引过来的用户，才是对企业有用的用户。这样的营销，才能帮助企业打造口碑，建立企业。
Then, make a marketing campaign that can impress them. In this way, the users attracted are the users who are useful to the enterprise. Such marketing can help enterprises build word-of-mouth and establish brands.
4缺乏主盈利菜品
4 lack of main dishes
初创的餐饮企业什么都缺，但菜单上的菜品却总是满满的。
Start up catering enterprises lack everything, but the menu is always full.
这样看似可以满足大部分用户的需求，但是没有一个主盈利产品，终将是无法留住用户的。
This seems to meet the needs of most users, but without a main profit-making product, it will be impossible to retain users.
毕竟，你有的菜品，其他餐饮企业也有。
After all, other catering enterprises also have the dishes you have.
所以，小编建议广大初创的餐饮企业，多去了解目标顾客，精简菜单，创造属于自己的招牌菜品，这样才能让顾客记住企业，并且愿意留下来。
Therefore, Xiaobian suggests that the majority of start-up catering enterprises should know more about the target customers, simplify the menu and create their own signature dishes, so that customers can remember the enterprise and are willing to stay.
5跟不上潮流
5 can't keep up with the trend
传统餐饮企业的培训，往往是老板花钱请培训公司，或者出面请行业精英。
In the training of traditional catering enterprises, the boss often pays for the training company or the industry elite.
不管是新思潮，还是毒鸡汤，效用在课堂上化，可能下课之后就小化，难以落地，难以复制。
Whether it is a new trend of thought or poisonous chicken soup, the utility is maximized in the classroom and may be minimized after class. It is difficult to land and copy.
如何将飘在空中的idea落地？如何把一套行之有效的方法论传递下去？这些都需要建立起学习机制。
How to land the idea floating in the air? How to pass on a set of effective methodology? All these need to establish a learning mechanism.
互联网时代，是一个变化飞快的时代。在这个时代里，任何东西都会被快速仿制。
The Internet age is an era of rapid change. In this era, everything will be copied quickly.
餐饮企业如果想要生存下去，必须要不断的去学习，不断的去更新知识，跟上潮流的变化
If catering enterprises want to survive, they must constantly learn, constantly update knowledge and keep up with the changes of the trend
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