The so-called breakfast chain store franchise is that the enterprise organization authorizes the service seal to the franchisee, so that the franchisee can use the image, brand and reputation of the franchise headquarters to attract consumers to consume in the commercial consumer market.
Moreover, before starting a business, the franchise headquarters will first teach their own experience to the franchise owners and assist in Entrepreneurship and operation. Both parties must sign a franchise contract to achieve the common cooperation goal of making profits; The franchise headquarters can collect franchise fees, deposits and royalties from franchisees due to different franchise properties.
Franchise stores refer to those stores that specialize in selling specific goods. These goods have a strong degree of correlation, or goods of the same brand, or a series of special goods. Franchise stores generally pay great attention to store decoration, giving people a sense of high-quality and unified image. For example, sell goods with traditional characteristics, and highlight the classical beauty in the layout of the store; Sell popular and trendy products, and highlight the sense of modernity in the decoration of the store. At the same time, franchise stores provide more services than other stores, such as consumer consultation and advice.